With their unbeatable prices and quality produce, it’s hardly surprising that shoppers are choosing German supermarkets Lidl and Aldi over their former go-tos.
When Lidl was first opened in the UK in 1994, its vision was simple, high quality at low prices.
And they haven’t disappointed.
In 2019, Lidl gained more than 600,000 new shoppers hitting record breaking numbers across all UK supermarkets.
And, Aldi opened its first store in Birmingham in 1990, seeing a 6.3 per cent market share increase in 2019 alone.
But since they took over the UK we’ve had a pretty hard time working out how to pronounce them correctly.
And it turns out we were all wrong.
Most people tend to say Aldi, like All-di effectively dragging out the ‘A’ syllable.
But, according to the retailer itself we should be saying Al-di.
And when it come to Lidl, things get a little trickier.
Whilst it’s pronounced lee-dell in its home town Germany imost of us actually call it lid-uhl.
But this isn’t the first pronunciation debate amongst brands.
Our favourite chocolate spread brand, Nutella, has also caught us out.
Whilst it seems like common sense to say Nut-ell-ah – since it’s made from hazelnuts – is actually pronounced Nu-tell-uh .
Adidas, should be pronounced add-dee-dass, not ah-dee-duss as most of us say.
And, we couldn’t have been more wrong if we tried when it comes down to designer clothing brand Moschino whi say mosh-ee-no, not mosk-ee-no as we should.