In recent years, a fast growing trend is Neuro-Linguistic Programming, referred to as “NLP.” It has gained popularity for its ability to combine language with neuroscience, making methods of communication more effective and therefore, helping us get in touch with our unconscious minds. Now, people can get trained in NLP and understand how to use it in business: via NLP copywriting, NLP-oriented products, NLP for sales, and just as a standard of communication.
If you are new to NLP, consider the three following ways that learning it can upgrade your business.
1. NLP Can Help You Better Market To Clients
Because NLP specializes in improving communication, there’s no better way to put it to the test than in marketing and sales, where communication is critical. In a Forbes article by AJ Agrawal, a similarity is drawn to neuromarketing, which makes marketing more effective by invoking a gut reaction in customers and tapping into people’s desire for belonging.
Essentially, NLP helps you speak directly to the minds and subjective perspectives of your clients, which also helps you better understand what they need and how to sell to them. This can strike people as “hypnotic,” but it’s really a matter of better serving them. Your tactics of communication and language help you to do so.
2. NLP Can Help You Better Serve Clients
On that note, many are integrating NLP into their actual service offerings, simply because it can help clients more. Specially, NLP coaching has emerged as a new form of coaching since NLP helps clients break past limiting beliefs. Another example of someone who is using NLP in how they serve clients is Chayan Bhattacharyay, the founder of Innovsoltech, which is a cognitive process automation platform with NLP and NLU (neuro-linguistic understanding). The idea is to use the robotic technology to help more companies better serve and retain their own customers.
Since NLP can be understood and adapted by robotic technology, it’s simply a matter of listening, understanding, and repeating back the language that best communicates with a client’s neural pathways. This has been leading to the greatest breakthroughs for clients, which is creating a clear separation between businesses and coaches who harness it and those who don’t.
3. NLP Can Help You Empower your Employees And Team Members
Finally, imagine how much you can encourage those who work on your team when you apply NLP to your communication. Maguire Training writes, “Since the personal performance of each employee is the bedrock of business productivity and success, applied correctly NLP can improve staff confidence and morale, increase team performance and productivity and in turn improve customer satisfaction.”
This is especially helpful if you have a sales team and need to embolden employees before a big sales call. Better yet; host a company-wide NLP training so that each of your employees can utilize those skills in communications with your company’s customers and prospective customers.
NLP can be self-taught with the right programs, and provides the blueprint for better, more effective communication across your business – so that you can better market and serve customers, and help your employees do the same.