Since the start of lockdown, Brits have been panic-cutting and colouring their own hair to avoid getting split ends and dark roots.
Amongst them is Holly Willoughby but, Holly supposedly colours her own hair all the time and only goes to the hairdressers to have highlights – so, for her it’s not a last-resort.
As she’s used to doing it herself, the presenter has kindly shared her technique, tips and tricks on social media in the hopes of helping anyone who is looking to dye their hair for the first time.
In a post on Instagram she wrote: “How I colour my hair… Tomorrow morning on @thismorning I know I will get an awful lot of questions asking how come I’ve managed to get my hair colour done whilst we are in lockdown (roots were getting out of control!)…”
Holly starts the video by talking about lockdown and says that it’s likely that many of her followers are facing the same predicament she is – dark roots.
She said: “It’s one of those weird things where nobody ever ever believes that I colour my own hair.
“I do. I colour it all the time. It saves me so much time sitting in the salon, so I just do it at home.
“It doesn’t damage my hair and I find that my hair has been in better condition since I do this because I’m not layering up tons and tons of highlights.”
She reveals that she uses the Garnier Nutrisse hair dye in colour 10.01 and urges her fans to do a patch test, because “everybody’s skin is different and everybody reacts in different ways” and then demonstrates how to do so.
Then she goes through the products in the box – a developer, a conditioner, gloves and the colour creme – and opens up the colour creme by unscrewing the lid, and screwing it back on the opposite way, it will then pierce the seal.
Next, she unscrews the developer – without taking the top cap off – squeezes the entirety of the colour creme inside, and gives it a thorough shake.
Before getting stuck in, Holly says that she’s aware that some of her fans will probably comment to say she’s doing it wrong, but this is a technique that works for her.
After putting her gloves on, she takes off the little cap on the developer, and brushes her hair thoroughly.
The rest of the process is pretty simple – starting at her parting she squeezes a line of the dye through her roots, and uses her fingers to spread out the product.
She said: “It’s actually a little bit slap-dash”.
Holly then continues to make her way down one side of her head, parting small sections and applying the dye, before moving over to the other side.
When she has applied the colour to both sides of her head, she draws a line of the product around the hairline and continues to spread it into the rest of the hair.
But, when she gets to the back of her head, the process is a little less accurate.
“What I can’t see won’t necessarily hurt,” she says.
She continues by adding: “this is not an exact science” as she blindly parts the hair and applies the dye as she did before.
Applying a line of dye to the roots at the nape of the neck, as she did with the front hairline and blends is the second to last step before she gently massages the product in as you would shampoo as this ensures all bases have been covered.
After 25 minutes, Holly shampoos the dye out of her hair and conditions using the Nutrisse creme.
A good brush and blow-dry later and her hair is as good as new.
“No brown stripe. Ta dah”.